Carlsberg wanted to promote their 0.0% beer vs Chelsea on the 31st January. After spotting 4 out of the last 5 LFC vs CFC games were 0-0, we positioned it as “The Only 0.0 We Want.” This platform is now into its third season.
We created a film with LFC talent, whilst at Anfield we took over LED boarding round the pitch and gave out samples. Thankfully, the game ended 4-1.
