We marked the moment Liverpool won the Premier League with a reactive OOH campaign rooted in football history and fan pride.
Going live in the North West within hours they quickly gained traction online. Media picked it up, and across socials, it amassed over 1k retweets, 10k likes, and 1M impressions.
It even sparked fans to take selfies with the billboards, turning the ad into a real-world moment of pride.
